Crafting clean, simple experiences.
15+ years shaping identity, authentication, consent and privacy, and trust and risk experiences. I lead through influence, partnering with executive leadership and cross-functional teams.
Projects
Selected work
AI Assistant
Owned UX end-to-end for the 0-to-1 AI Assistant at Brazil’s largest bank (98M+ customers) through a Microsoft co-innovation squad, shipping the MVP in 4 months. It now resolves 1M+ inquiries per month at 85%+ accuracy.
Learn more
What I do
I lead multidisciplinary design teams and partner with product, engineering, research, data and executive leadership to turn complex business and customer problems into clear, scalable digital products.
Discover my work →$6M+
Saved per year, Fidelity login redesign.
Authentication up 4%.
Authentication up 4%.
$3M+
Saved per year, Cigna mobile chat
4.7
Star rating, Citizens mobile banking and P2P
Testimonials
Hear what others have to say.
“
Hugo is a fantastic designer with excellent attention to detail. Working with him is super easy, and he really has a great eye for interaction design. His ability to see the big picture while prototyping while staying laser focused makes him asset to any team. I really enjoy working with Hugo and always look forward to working on the same projects.”
Paul Giordano
Director of User Experience
“
I am a huge fan! Hugo is a smart, talented, hardworking UX guru that faces every challenge as an opportunity (with a smile), and his upbeat attitude is contagious. If you ever have the chance to work with him, do it!! Your business, experiences, and culture will immediately improve.”
Joe Ayotte
Head of User Experience
“
The first thing you’ll notice about Hugo is his calm and welcoming demeanor, you’ll automatically gain a sense of comfort if you are placed on a project with him. Working with Hugo is a prime example of an egoless collaborator and the kind of person you want on your team when things get chaotic.”
Phil Balagtas
Experience Design Director