Case study
E-commerce
CVS Health is Fortune 6 health solutions company that delivers care like no one else can.
Business Outcomes
3%+
Increase in the number of items added to shopping cart.
The problem
Customers did not have an easy way to view or buy previously purchased items.
Opportunity
Help millions of customers save time and money by introducing a "Buy it again" feature.
My role
Leading design from concept to execution.
As lead product designer, I was responsible for:
- Creating prototypes for user research.
- Conducting competitor research and documenting best-practices.
- Driving design from sketches to polished visual designs.
- Taking into account several use cases (e.g. with/out ExtraCare card, FSA eligible items, Free Shipping) and various error states (e.g. out-of-stock, limited quantity).
The work
From first concepts to shipped screens.
Outcome
A highly personalized and convenient shopping experience for millions of customers.
Deliverables
PrototypeUser flowsWireframesVisual designs
Testimonial
“
I’ve had the pleasure of collaborating with Hugo on several projects at CVS Health that touched our website and mobile app. His ability to understand complex business requests and quickly bring them to life through design is top notch. His attention to detail and focus on the customer is second to none. Hugo would be a great asset on any team!”
Next project
CVS, Designing for predictive search
CVS Health is Fortune 6 health solutions company that delivers care like no one else can.