Case study
Accessibility
Citizens Financial Group delivers a broad range of financial services to millions of individuals, companies, non-profits, and institutions.
Business Outcomes
50%+
Increase in snackbar visibility during user testing.
The problem
People were having a hard time distinguishing snackbars from the rest of the content.
Opportunity
Fix this known color contrast / accessibility issue before code freeze.
- Resources: UX research team was fully booked for the next few weeks.
- Time: 2 weeks before code freeze.
My role
Leading design from concept to execution.
As the lead product designer, I was responsible for:
- Researching how competitors present snackbars and banners.
- Designing several variations of snackbars and banners.
- Creating interactive prototypes in Figma.
- Conducting A/B testing with 350 participants to better understand user preferences.
- Conducting unmoderated tests with 15 participants to see which snackbar design was most visible to users.
- Analyzing, documenting and sharing customer insights with stakeholders across the organization.
The work
From first concepts to shipped screens.
Outcome
Insights from user testing provided us with a clear direction. The dark green snackbar was selected as the final design.
Deliverables
Visual designsPrototypesFindings from user research
Testimonial
“
Thank you, Hugo, for being an excellent teammate on the National Banking initiative. You have continued to connect and collaborate with your peers and have been an active contributor. You share your work and include others in your process, and share your insights.”
Next project
GE, Designing for cloud computing
Predictive Analytics Software mines historical data and employs advanced analytics and modeling techniques to determine patterns and trends that can predict future scenarios.