Case study
Cloud computing
Predictive Analytics Software mines historical data and employs advanced analytics and modeling techniques to determine patterns and trends that can predict future scenarios.
The problem
Model building can be an expensive and time-consuming experience.
Opportunity
Transform complex workflows into simple, intuitive, and scalable product experiences.
My role
Leading design from concept to execution.
As lead product designer, I was responsible for:
- Facilitating a design strategy workshop with a team of engineers, data scientists, and machine learning practitioners.
- Creating a prototype to communicate our design vision and align stakeholders.
- Conducting user research alongside subject matter experts and end-users to gather insights, validate ideas and assumptions.
- Creating a research & findings report outlining best-practices and design opportunities.
- Consuming and contributing to our component-based design system.
The work
From first concepts to shipped screens.
Outcome
Best-in-class digital software that improves operations and reliability at scale while reducing costs.
Insights from research shaped the product direction for GE’s cloud infrastructure, developer, and data platforms.
Deliverables
Heuristic evaluationUser surveyObservation sheetOnline questionnaireResearch protocolUX research & findings reportWireframesVisual designsPrototypeDesign specs
Testimonial
“
The first thing you’ll notice about Hugo is his calm and welcoming demeanor - you’ll automatically gain a sense of comfort if you are placed on a project with him. From the interactions I’ve had with him while at GE, I can say that I’ve trusted him to greatly influence my design and strategy. And if there was ever a moment where we might disagree, he is excellent at listening and working out a well-substantiated compromise. Working with Hugo is a prime example of an egoless collaborator and the kind of person you want on your team when things get chaotic.”
Next project
CVS, Designing for deals & rewards
CVS Health is a Fortune 6 health solutions company with 9,900 retail locations and nearly 77% of revenue coming from pharmacy and 23% from front store categories such as over-the-counter drugs, and consumer health, beauty and personal care products.