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Work Experience / Resume

Hugo Faustino, Product Design Leader

Designtalent.AI Founder and Product Design Leader 2026 – Present

UX Strategy & Design

  • Designed, coded, and shipped a two-sided talent marketplace from 0 to 1, working with an AI copilot, defining its information architecture and flows.
  • Talent matching scores keep humans in control of the hiring decision.
UX Strategy & Design Product Design / UX Strategy Consultant (Contract) 2010 – Present

Microsoft, Citizens, Cigna, CVS Health, Fidelity, Google, GE

  • Microsoft / Itaú: AI assistant for Brazil’s largest bank, via a Microsoft co-innovation squad. MVP shipped in 4 months; now resolving 1M+ inquiries a month at 85%+ accuracy.
  • Fidelity: login and MFA for 40M+ members. Fraud losses cut by $12M a year; login redesign saved $6M+ a year, authentication up 4%.
  • Cigna (2018–2020): Lead Product Designer and team lead for 5 designers and 2 researchers; oversaw the Cigna.com redesign across its 5 pillars. Mobile chat MVP live in 6 months: NPS up 4+, $3M+ saved a year, calls down 4%.
  • Citizens: mobile banking and P2P at a 4.7-star rating; in-app self-service raised NPS 2+ and cut support calls 5%.
  • CVS Health: led Visa Checkout in ecommerce checkout and the “Buy it again” Easy Reorder feature; items added to cart up 3%+.
  • GE: lead product designer on predictive analytics software; facilitated a design strategy workshop with engineers, data scientists, and ML practitioners.
Advertising Ventures, Inc. Director of Product Design (Interim) 2006 – 2010
  • UX strategy for consumer mobile and web, including hospitality and food-service brands such as Marriott and Dunkin’, plus CVS Health.
  • Built design systems and reusable component libraries; recruited, developed, and coached design talent.
  • Engagement and loyalty experiences that improved adoption and retention; client workshops translating business goals into design strategy.
University of Rhode Island BS, Management Information Systems

Skills

Artificial Intelligence for DesignDesign StrategyMobile Interface DesignProduct DesignUser Experience Design

Tools

AxureBoltChatGPTClaude CodeFigmaLovableMuseSketch

Questions about my experience?