Case study

Predictive search

Client
CVS Health
Platforms
Mobile, tablet and desktop
Designing for predictive search - CVS

CVS Health is Fortune 6 health solutions company that delivers care like no one else can.

Business Outcomes

2pts+
Increase in NPS
3%+
Increase in conversions

The problem

Drug names can be hard to remember and approximately 40% of customers prefer to search instead of scrolling through hundreds of products.

Opportunity

Reimagine the CVS.com search experience and help customers find products faster.

My role

Leading design from concept to execution.

As the lead product designer, I was responsible for:

The work

From first concepts to shipped screens.

Moving from wireframes into polished visual designs.
Moving from wireframes into polished visual designs.
Translating sketches into wireframes.
Translating sketches into wireframes.

Outcome

A modern search experience that dynamically responds to user intent and presents relevant suggestions to millions of customers.

Deliverables

Competitor review / analysisUser flowsWireframesVisual designs

Testimonial

“
I’ve worked with so, so many designers over the years -- and don’t get me wrong, I generally love working with them, but their reputation for being prickly is not unearned. What makes Hugo different is the fact that he can listen; he understands that his artistic vision doesn’t exist in a vacuum but is the output of collaboration with a broad, multidisciplinary team. The end result of this too-rare attitude? His contributions are valued more highly than his peers because of his soft touch, and he consistently produces stellar work. If you don’t just want design work back based on a creative brief but want an integral member of the team, you should give Hugo a call.”

Next project

Microsoft, Designing for AI

Owned UX end-to-end for an AI-powered digital assistant for Brazil’s largest bank (98M+ customers) through a Microsoft co-innovation squad, shipping the MVP in 4 months.

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