Deals & rewards

About

A key driver in the success of the retail segment is the ExtraCare® loyalty program (one of the largest and most successful in the U.S.) with 74 million members who are provided with a variety of deals & rewards.

The problem

Members did not have an easy way to view, track and use their deals & rewards via mobile devices.

My role

Leading design from concept to execution.

As lead product designer, I was responsible for:

• Creating user flows and prototypes for user testing.
• Conducting an audit of loyalty programs across industry leading mobile apps.
• Driving UX research to gather feedback on placement of rewards & offers.
• Translating conceptual ideas into highly crafted interactive experiences.
• Sharing early prototypes and mocks with stakeholders to demonstrate how a particular interaction will work and get feedback on technical feasibility.
• Presenting high-fidelity prototypes and designs to stakeholders across the organization.
• Having user tested designs ready for review / input from cross-functional teams and leadership.
• Working closely with engineering to ensure a quality deliverable.

The work

From first concepts to shipped screens.

Outcome

Best-in-class loyalty program experience with exclusive benefits and highly personalized offers. Members can choose to use their rewards on their next visit or watch them add up and spend them later.

Deliverables

Testimonial